How A Brand Image Can Be Ruined By Its Own People
In a highly competitive business environment, the only sustainable option is to build a brand that attracts certain types of buyers with quality products catering to their interests. Or to put it simply, brand image is key for long-term success. Unfortunately, too many brands make simple mistakes that can undo years of marketing exercises and not even realise it. The one I want to talk about here is how brand image is ruined/tarnished by its employees and affiliates. I recently attended the Indian MotoGP and due to event circumstances, my tickets were adjusted to a different stand at the Buddh International Circuit. Mind you, these were far from the more affordable tickets and had a lot to live up to. My new seats were in a stand that had been rebranded as the Yamaha stand with massive tapestries and flags all around. The MotoGP is a three-day event with the main race on the final day. The first two days, casual fans did not bother to show up so that meant the stand was at half-capaci